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Grocers Ramp Up Snack Offerings

Between main meals, consumers are crazy for healthy, indulgent and clean products.

Healthy snacking is certainly on the rise. Thirty percent of customers in 2018 reported usually only snacking on healthy foods, up almost 5 percentage points from 10 years earlier, according to the 2019 Eating Trends: Mealtimes and Snacking report from Rockville, Md.-based Packaged Facts. However, 45% conversely admitted to treating themselves to foods that aren’t good for them, up from 44% in 2008.

Rhythm Superfoods is a healthy snack company that puts vegetables and fruits front and center, which fits sales trend data. According to New York-based Nielsen, sales of salty vegetable-based snacks were up 6.2% for the year ending Feb. 22, 2020.

Austin, Texas-based Rhythm offers dried kale, cauliflower, beets, carrots, watermelon, mango and pineapple in different flavors and formats. The products’ millennial following is strong and growing fast, says CEO Scott Jensen. These consumers “are less hardcore tree-hugging, granola-eating; they eat a lot more produce than other demographics, and they snack more. Put those two together and you have the fastest-growing demographic for us.”

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